The Joker Aliens Stalk Mannat, Again
So SRK stepped out of his home to promote Joker which was quite magnanimous of him given that neither the film’s director nor it’s lead actors nor anyone other than poor Farah Khan is willing to promote it.
I kind of love this little Joker Promo round up from NDTV:
Akshay Kumar, who was recently seen at the finale of children’s dance reality show Dance India Dance Li’l Masters, promoted his other home production Oh My God, which is releasing much later. There was not a word about Joker at all. He is also busy shooting for his other home production with Himesh Reshammiya.
Sonakshi Sinha: She was also seen at one reality show to promote the film. Though Akshay was in town, he didn’t come along.
Shirish Kunder: The director is not in touch with anyone, living day in and day out in a post-production studio finishing the film.
Still finishing the film? Or just hiding? Anyway, it’s kind of hard to have faith in a movie that Akshay is not willing to promote, despite being a co-producer. But the lack of a PR drive might work in its favor I guess in that it gives us less opportunities to make fun of it.
And while SRK was suckered into posing with the aliens for Farah-love, Salman who is riding high on ETT’s EPIC box office (nearly 50 cr in 2 days flat with the Eid weekend yet to come) has wisely managed not to be seen with them as yet.
I am so ready for the next couple of months to be taken over by the promo-drive for the new Yash Chopra movie – just can’t resist. That’s probably still a few weeks away but SRK has been in and around town for various product launches and talked at length about working with Yash Chopra in this interview. And he looks refreshed, relaxed and happy for a change.
I also re-watched the TFR interview with Anupama Chopra which I had a lot of issues with primarily because SRK’s focus on where he sees Hindi films going in the next decade is so influenced by Hollywood. His concerns and theories were more reflective of the privileged classes (the ones who would rather watch Spiderman than be caught dead watching Rowdy Rathore) than on the tastes of the masses who clearly still prefer re-packaged, old-fashioned masala.
But on the second viewing, I thought, I guess that’s okay. After all, everyone doesn’t need to be making masala (given that 80% of the industry is now busy doing exactly that), and there’s no reason why we can’t push the boundaries of filmmaking and storytelling by introducing genres that haven’t worked all that well in Bollywood before. But there’s a huge gap between vision and execution, and it’s a long bridge to cross before we can have content that is groundbreaking and commercial without losing the desiness of emotions which is, apart from song and dance, the defining trademark of Hindi films.
SRK’s primary concern is for the future, not the present and I wouldn’t be surprised if he’s 50 years ahead of us in where he sees things going. Whether he’s buying books on cinema or investing money he doesn’t have on technology, he’s thinking about the film industry that he’s going to leave behind for his kids. And at the end of it all, despite being a superstar and having the freedom to pick from the biggest, massiest projects circulating around B-town, our King Khan is still harboring the indie spirit in his heart.
I guess I’m cool with that. This is the new SRK, and in the current B-town climate it’s not always an easy fit. He isn’t focused on what the masses want, he’s focused on what the Hindi film industry is going to stand for in a few decades (hopefully it’ll be something more than a stable for remakes). For every “safe” film he does, he’s thinking about re-investing that money into “unsafe” projects, untapped and unpopular genres even if it means making a fool of himself all over again.
I have to say, I kind of respect that. Maybe Ra.One didn’t match his vision, but I really do admire that he still doesn’t want to take the easy route, despite the nightmare he went through for that film.
So when you ask me what drives me, it’s really none of the five top things: profit, fame, the quest for excellence and perfection, wanting to do better than I did last time, or just because this is what I do. I think it is something as basic as, feeling good about what you do.
People criticise you because their analysis of your success from exterior forces is based on the five peripherals. And I explain that yes, I lost money on RaOne but it feels good, and I will make it again. I could not have done RaOne 20 years back, but now I can afford to do it, and lose a bit of money if I need to, as long as it felt right.
I think the numbers create a finish line. I’ve made Rs 100 crore; should I aim for, Rs 150 crore or 200 crores next? If you ask me, ‘Your film has done 100 crores are you happy?’ I’ll say I am not, I did not make everyone feel good. Numbers are like pet dogs, they will follow. But if you follow numbers, I do not think you’ll get far.
-SRK [The Economic Times Interview]
In an industry where more and more people are making “brands” and “projects” and re-hashing the 100 cr formula, it’s nice to see someone who still harbors the pioneering spirit.
Speaking of branding, Prakash Jha has made Rajneeti again.
Or Aarakshan again.
And the trailer is soooo long, it practically reveals the entire film.
Jha has hit upon a formula of presenting socio-political films in a shiny, glossy package with big shiny stars when he made Rajneeti (which I quite enjoyed) and now he’s going to repeat that ad nauseum with less than half the impact of his earlier films. If Aarakshan was anything to go by, along with the titles of his upcoming projects, it’s safe to say that Jha – once an important filmmaker – has become a sellout just like Bhatt and RGV.
And Finally HALKAT JAWANI!!
Bebo looks smokin’ hot in this but I am really, really disappointed by Ganesh Acharya’s choreography. Definitely one of his worst, given that he brought the house down with Chikni Chameli. I mean, I don’t know all that much about dance choreography, but the signature Halkat Jawani step is like….really anti-climactic.
But the costumes, Bebo’s one-of-a-kind nakhras and the crazy-toned mid-riff maybe kind of makes up for the lackluster choreography. She deserved better because this item number is nowhere near creating the kind of furor of a Sheila, Munni and Chikni.
Then again, she’s Bebo. She really doesn’t need an item number.