Bollywood Biz

It’s Raining Awards In B-Town!!

It’s Raining Awards In B-Town!!

Awards season is HERE friends!! And even though the nominations (Filmfare!) and the wins (Screen! and Zee!) are generally bullshit, I get excited every year anyway. Come on admit it ADMIT IT. You get excited too. Because – - we reserve the right to be absolutely indignant about deserving people who don’t win awards that […]

Generation Next: Ranbir, Imran, Ranveer, Ayushmann, Arjun & Sushant Singh Rajput

Generation Next: Ranbir, Imran, Ranveer, Ayushmann, Arjun & Sushant Singh Rajput

Ranked in order of appearance. :) Ranbir Kapoor As though Rockstar wasn’t enough, Ranbir is all set to steal maha-praise and fan-worship again for his mad skillz in the upcoming Barfi – if the trailer is anything to go by. The movie is undoubtedly a risky proposition at the box office (it’s foolish to even […]

Sajid Khan: Dude, Where’s My Masala?

Sajid Khan: Dude, Where’s My Masala?

So, I kinda love Sajid Khan. Now, before you run from here in disgust, let me clarify – I love Sajid Khan but I detest his films. Okay, that may not have redeemed me much. But hang on! I offer reasons. Sort of. 1) His all-consuming love for Hindi films When he says that he […]

West Is Best

West Is Best

The Oscars are so much better than stupid Bollywood awards. Hollywood is so cool na? They do everything better than us, don’t they? Yeah, we suck. Our movies suck. Our stars suck. Everything about us sucks. Why can’t Bollywood make a film that crosses over? Why don’t our films get nominated for the Academy Awards? […]

Intention: The Key Factor In Film Marketing

Intention: The Key Factor In Film Marketing

Okay, be honest. What are you going to remember more? Players, The Marketing Campaign? Or Players, The Movie? I know you saw the marketing campaign. But did you watch the movie? Judging by box office figures so far, apparently not. Marketing plays an important role in the film biz, but it’s imperative to set some […]

Death Of The Hit Film

Death Of The Hit Film

When is a hit really a hit?

Rewind: Bolly 2011

Rewind: Bolly 2011

The Dudette Movie Gets Its Due 2011 started with a bang with No One Killed Jessica and ended with a bigger bang with The Dirty Picture. Rani Mukherjee finally got her well-deserved comeback moment and Vidya Balan tasted sweet revenge against all her detractors, emerging as the one true actor-actor of this generation. No doubt […]

Shahrukh, Veena, Kolaveri, Salman: PR & Its Pitfalls

Shahrukh, Veena, Kolaveri, Salman: PR & Its Pitfalls

There was a time when SRK didn’t try so hard. He would just be himself and the world would swoon. It’s become rather obvious by now that the “bike ride with Suhana” was a PR stunt, one that I thought was totally unnecessary. I am a die-hard SRK fan. Like DIE-HARD. But that doesn’t mean […]

Where’s Your Heart Yash Raj?

Where’s Your Heart Yash Raj?

There’s something about Yash Raj Films that puts me off these days. By “these days” I mean mostly the last decade, ever since Aditya Chopra took over the helm. I so wish it was still Yashji in control of things. I mean, let’s look at the track record. Has a single film coming out of […]

The Unsolvable Equation Between Filmmakers, Moviegoers & Producers

It seems that filmmaking is a three-way tussle between: why a filmmaker wants to make a film why a moviegoer watches a film (and hence spends money on it, piracy notwithstanding) and finally, the insufferable yet indispensable middlemen: why a producer decides to finance a film And if you amalgamate the above list, you might […]

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